Buying Long Domain Names? Is it worth it?

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Buying Long Domain Names? Is it worth it?

Posted on 13. Jan, 2010 by admin in Domain Names

The long held wisdom is that domain names should be short and memorable. In fact, it's nice when you can get a brief name that really works for your business but typically that is tough. Thus why not choose a extended one?

The concept that domain names must be short is not as valid as it once was. There are many successful internet sites that have long domain names such as FreeCreditReport.com. This text can teach you when it's okay to buy an extended domain name and why you would need to.

The Long and Short of Domain Names
Long domain names are a sensible approach to travel when your Internet website is only going to generate traffic from online advertising such as Google's AdWords or natural search engine results. On the Internet folks find your web site by clicking on hyperlinks that already have your Internet website's domain name typed in for them. Thus if you've got a protracted domain name it's already there for your visitor and they are doing not have to recollect it.

As an example, suppose you own a Web Hosting Company and you specialize in offering cheap web hosting. Why not call your website CheapWebSiteHosting.com? It's long but it communicates a heap to the client and maybe even more valuable is that it can communicate vital info to go looking engines about your site. How you ask?

Search engines use the words in your domain name jointly methodology of discovering what your web web site is about and they use that info to help verify where to rank you in the search results list. Therefore if you have the words "cheap net site hosting" in your domain name then search engines can use that info to presumably rank you on top of a site name that does not contain those words. So by naming your website "CheapWebSiteHosting.com" you have got a plus over SmithWebSiteHosting.com when folks search the phrase "low cost internet site hosting."

Thus, if your business is tightly centered on low-cost hosting anyway you might still use those words in your domain name if it suggests that that search engines can match you higher than those sites without those keywords in their domain name.

Domain Names in Mass Media
What about non-web marketing? Are long domain names okay for radio or television? The solution is yes so long as it can be remembered. If you watch tv the least bit I am positive you've got seen ads for freecreditreport.com. That is a fairly long domain name considering not too long ago you needed to possess a reputation like amazon.com or eBay.com to be viable. But at the same time as I'm writing this the domain name freecreditreport.com came to mind instantly. Thats a fairly sensible domain name for a long one. In our sample state of affairs, I'd say {that a} site called cheapwebsitehosting.com will be remembered by individuals who be interested in saving money on hosting. The bottom line is to place along words in your domain name that flow naturally. "Low cost Internet Website Hosting" is natural English. However WebSiteHostingCheap.com would almost actually be a drawback in the mass media.

Thus, ought to you go for a protracted domain name next time you buy a site name? That will ultimately rely on whether you'll be able to get a short version that you discover suitable and the way important the slight edge in search engine results is worth to you. But at least you'll keep these factors in mind you buy a website name. You only might find {that a} long domain name could be a affordable way to travel for your business.

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